Giving workwear a more fashionable front
Helcasio is a fashion forward scrubs and accessories line aimed at the growing population that use “scrubs” as an everyday uniform. In the past, “scrubs” referred mainly to a specific type of clothing for those in the medical profession. However, today, “scrubs” can be worn by a multitude of professions for many different reasons. Helcasio has re-imagined workwear clothing for the healthcare industry by combining fashion forward looks along with technologically advanced fabrics. High performance clothing is no longer exclusive to the athlete.
Medical uniforms have been revolutionized beyond simple clothes for comfort and occupation identification. Those at both the higher and lower echelon in the healthcare industry now want style and functionality along with their comfort in a uniform. Helcasio has what they want.
Analysis of horizontal and vertical trends proves that we are on the right track. The medical apparel industry is a $10 billion market. According to Heath eCareers (www.healthcareers.com), 1 in 11 people in the U.S. work in healthcare. The US Bureau of Labor Statistics states, the health care and social assistance major sector is expected to become the largest employing major sector during the projections decade (2014-2024), overtaking the state and local government major sector and the professional and business services major sector (https://www.bls.gov/ooh/healthcare/mobile/home.htm). In addition, research shows that the employees of this market are very concerned about proven functionality of their uniforms. Helcasio offers stain free, wrinkle & water resistant fabrics, with comfort and stretch.
Helcasio was formed by Ms. Cory Helm, who has experience with over in both the fashion and healthcare industries. The goal is to address the clothing concerns of health care professionals, making it just as important as functional clothing to athletes. While wearing scrubs, Cory has always looked for something more stylish, comfortable and long-lasting. She has been in the fashion field many years, and understands merchandising, key trends, performance fabrics, and functional fits. This has led to the creation of fashion forward, comfortable “looks”. Her combined knowledge brought forth the company, Helcasio.
The initial launch will be with Helcasio’s main performing products. These items have a fabric constructed with a special membrane lining that is stain resistant and allows for easy care, stretch, and breathability.